Pantone has spoken. And the color of 2018 is....Ultra Violet. Or grape. Like many things, it depends on your perspective.
Spiritual. Regal. Creative. A delicate blend of opposites. Artistic. Complex. Mystic.
Pantone selects the color of the year based on current cultural influences. Or at least that's the company line.
Sometimes I think they pick what they want to see in the world. Compromise? Less stark distinction? Other times I'm concerned by the implied acceptance the color engenders to some bigger ideal. We live in a democracy. Ultra Violet is not a democratic color. It's the color of royalty. However, the color does have an inherent richness. Perhaps it's a wishful nod at better times to come.
Take-away - Experience colors perception. But a fresh start is always possible.
Other blog posts you might enjoy:
- Color, A Random Post (2016)
- An Orchid Year (2014)
- Pantone, Again (2013)
- Orange Love (2012)
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